There are 61,600,000 results for “How To Boost Your SEO” in Google. That’s a lot of bloated content to sort through in order to find some easy, helpful tips. The truth is, just getting to your baseline performance for SEO is not that complicated. People have been trying to outsmart the search engine algorithms since digital marketing began with tons of people claiming to know the secret sauce for boosting your search-ability. But in reality, there is no one magic hack that will immediately shoot you to the top of Page 1. Instead, it’s about consistent and relevant content creation, and the value your brand can provide to users. Here are three tried and true ways to boost your search engine ranking organically by using content.
Consistently posting blogs that are between 500-750 words at least twice a month is an essential component of beefing up your SEO base structure. In order for a blogging strategy to be effective, you need two things: coordination and consistency. Using a coordinated keyword strategy of relevant industry terms and tailoring your blogs around it, builds your search-ability by boosting the strength of those words on your site. When selecting your keywords, consider what words people are using when they search for you. You want to be specific but not so specific that no one would use that terminology. You’ll save that for your long-trail keywords strategy, but that’s another post! We recommend checking Google Adwords Keywords Planner and Google Trends as a first step in researching your keywords. When you’re ready for a more robust strategy, give Bad Penny Factory a call and we will be thrilled to show you the goods behind our proven SEO Program.
Cisco predicts that global internet traffic from videos will make up 82 percent of all consumer internet traffic by 2021. So why beef up your video content now? Creating informative, and value-producing videos is another tried-and-true way to boost your search-ability. In fact, according to Hubspot, almost half of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. It’s about more than throwing together a compilation of images to music though. It’s about being strategic with your title, description and, again, keywords to make it relevant. Titles have tremendous SEO value so craft one that stokes curiosity. Questions, lists, descriptive adjectives are sure-fire ways to generate click-throughs. Including words like awesome or proven are great for sparking interest. Next, make sure you upload your video transcript. Not only does this open up your video to a larger audience, it also makes your videos more scrapable by search bots because there’s more text. Finally, make sure your description includes a concise, keyword-packed summary to round out the process.
Breaking down industry information into bite-size, visually appealing graphics is another creative way to bring people to your site. In fact, infographics have been proven to increase web traffic by up to 12 percent. These action-packed images have had the biggest uptick in usage among B2B marketers in the last four years with 65 percent reporting infographics as a core component of their content marketing strategy. Infographics can help boost your user experience because people following directions with text and illustrations do 323 percent better than people following directions without illustrations. Think about it, when you want to know something, are you more likely to read paragraphs of text about it or seek out a striking image that conveys all you need to know in a flash. And when someone finds value in a graphic, they’re three times more likely to share it on social media than any other content. When formatting your graphics, the same keyword principles apply so do your research and make sure every word packs a punch. Don’t forget to use your keywords throughout the file name, meta-tag, alt-text, and meta-description to harness the full SEO power an infographic can provide.