For businesses today, there are plenty of reasons to invest in digital marketing, including these five:

Digital Marketing Grows Your Business

Over the next four years, analysts predict the digital marketing industry will grow more than 10 percent — each year. That growth of more than 45 percent demonstrates not only the value of digital marketing services but also their ability to drive results.

With a range of services that provide an impressive return on investment (ROI), digital marketing can expedite your company’s growth. That continuous growth offers your business the chance to achieve its biggest goals, from expanding into a new area to creating more jobs for your local community.

Digital Marketing Increases Your Revenue

With digital marketing services, you can earn an impressive ROI and boost your long-term revenue. With ongoing strategies like search engine optimization (SEO), your business can continue to reach more customers and earn more revenue online.

That being said, you’ll want to invest in a competitive strategy to drive the best results. That’s why it’s critical for your company to partner with a trusted and experienced digital marketing agency, like Bad Penny Factory.

Digital Marketing Boosts Your Exposure

By investing in digital marketing strategies long-term, your business can increase brand awareness — and even brand loyalty — of your clients and target audience. A few examples of digital marketing services that boost brand awareness and loyalty include content marketing and social media marketing.

How do content marketing and social media marketing build brand awareness? Each service focuses on offering your target audience value, whether by creating original content that answers user questions or by engaging users across social platforms. These are digital marketing services that prioritize the experience and interests of users.

By focusing on your clients, rather than your sales goals, you improve your online brand. That reputation can build loyalty among shoppers, encouraging them to choose and stick with your company for the long-term. Their commitment later contributes to your sales goals.

While brand awareness doesn’t deliver immediate results like other digital marketing services, such as pay-per-click (PPC) advertising, it does bring results in the long-term. Those results can include increased conversion and lead generation rates, which have a direct impact on your bottom line.

Digital Marketing Expands Your Market Share

Another reason why businesses invest in digital marketing? It increases your market share, which influences your company’s growing revenues and industry leadership. With a bigger market share, you can accomplish some of your most ambitious goals.

A few digital marketing services that can contribute to increasing your market share include email marketing, as well as video marketing. With these services, you can connect with consumers in every stage of your buying funnel, which can encourage them to choose your business when buying.

For example, email marketing generates 50 percent more sales than any other lead generation method. Video marketing, meanwhile, improve conversions by more than 85 percent. In addition, 90 percent of consumers credit video for helping them make a purchase decision. The ability of these services to create sales and conversions help grow your revenue and market share.

Digital Marketing Keeps Your Business Competitive

Whether your business operates offline or online, it’s a competitive market. That is why digital marketing is critical to companies today. If you want to reach your target audience, increase your revenue, and boost your brand awareness, then you need to invest in digital marketing.

If you already know that digital marketing is what your company needs, feel free to contact our award-winning strategists — you can contact us online or schedule a quick call — to start building your custom, results-driven strategy.

We provide digital marketing services to clients from Boston to California. Wherever you’re located, we can’t wait to create the perfect digital marketing campaign for you!