Voice search has been the slow drip in marketing sink for some time and while the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their watermark on the SEO industry. With over one billion voice searches conducted each month, voice search has become one of the fastest ways for people to find information. As devices like Google Home and Amazon Echo make their way into more homes, voice search will continue to grow. If your business isn’t adapting to the search by voice trend, you’re missing out on valuable leads and revenue.
But what is voice search and how exactly should we respond to it?
What is Voice Search
Voice Search is a method of speaking a query as voice recognition software converts your words to text, then launches a search. Results are typically returned as a spoken answer, accompanied by a solitary paragraph or a limited set of webpage results.
These searches drive conversions, too. Voice search drives more than $2 billion in sales — and making voice search optimization part of your strategy will help you sell more and boost revenue. If you need a reason to optimize for search by voice, this is one of the biggest ones. People are already conducting voice searches to find business, products, and information. If you optimize for voice search, you’ll help your business connect with more users to drive results for your business.
Explore Featured Snippits
Featured snippets (primarily answer box and ‘people also ask,’) are designed to provide succinct answers to common queries, much like voice search. Therefore, you should always assess your set of keywords for featured snippet opportunities. Plug each keyword into your favorite search engine and survey the results page. Is there an answer box present? Is that snippet in the form of a list, a paragraph or a table? Document your findings in your research and create content to match your findings. This ensures your content is in the proper format to win a featured snippet, and subsequently place as the owner of a voice search answer.
One distinguishing feature of voice search is that it usually involves some sort of question. Therefore, the query is likely to start with words like “what,” “does,” “how,” “who,” etc. When looking for services, people may also search for “best service provider in the area,” which is another type of query you should consider. Also, when speaking, people tend to formulate full sentences, while in text searches, the queries are much more fragmented.
The quickest way to earn top spots? Content. Break out the pen and paper and draft website posts that are framed around the voice questions. Be the answer to your customers’ common questions.
Create Plenty of FAQs
Users search by voice to find information, and you want to provide content that answers their questions. You can help more people find your content and information by creating content that answers common questions or creating FAQ pages. Creating content that answers common questions is a great way to provide your audience with all the information they need. Answer the “what,” “why,” and “how,” questions to reach more voice searchers.
Let’s say you’re an organic food company. What types of questions would your audience ask about your business or products?
Some questions might include:
- Why should I adopt an organic health plan?
- How do I start an organic diet?
- What are organic foods?
- What benefits come from going organic?
- Why do people choose to eat an organic diet?
- What qualifies as organic?
To reach voice and traditional searchers, you would want to create content to address these questions and topics that interest your audience. You could also answer all these questions in an FAQ too. Some people may not understand organic diets and food products or how they work. An FAQ page provides them with all the information they need and serves as a great place for search engines to pull featured snippets!
The fact remains that voice search is on the rise and is becoming an integral part of a comprehensive SEO strategy. And as the browsing and searching habits of online users are changing, businesses must adapt their approaches or risk missing out on lucrative opportunities to gain additional traffic streams. Voice search offers amazing opportunities to businesses who will be able to rank for the newly appearing search queries first.
But optimizing for voice search requires in-depth knowledge about SEO, user habits, Google My Business, and various other aspects that are all important for success. Luckily, when working with Bad Penny Factory, you don’t have to worry about any of that – we know exactly how to get your website ranked for the most relevant voice search keywords in your niche and can help set everything up from start to finish.