The readability of something means how readable it is by your prospect or audience with content readability being the level of ease to understand a written text. Now, there are many things that go into making something readable and these components are also what tools use to come up with a readability score.
Basically, if a written text is easy to read and understand, then it has a good readability. We usually measure content readability by approximately estimating students of which grade could understand the written text. A study has found that the average human could read a grade 9 text, but would prefer to read texts that are 2 grades lower for leisure reading.
When search engines crawl your website, they look at:
How complicated is the language you use? Does your content have a 5th-grade reading level or a 12th-grade reading level? Do you use jargon and tech-speak or do you speak in layman’s terms?
Sentences and Paragraphs
Online reading can either be easier or more difficult depending on the length of the sentences and paragraphs. Smaller blocks of content are easier for people to read online.
Don’t be afraid to break long sentences into several shorter sentences. Use contractions to shorten your sentences. Paragraphs should typically be kept at the standard length of 3-5 sentences. This helps you get your point across in a concise manner, without having any jargon.
Using a subheading makes your content more readable, and not to mention appealing! You have the opportunity to really hook in your reader with a great subheading. Consider it to be a continuation of your headline.
Formatting is just as important as the content. If your release looks like a block of text, readers will not find it appealing. Having shorter, informative paragraphs and sentences will allow people to skim through your release and understand the message you are trying to convey.
So How Does Readability Impact SEO?
Google does look deep into your content at a variety of elements. Additionally, they look at how long someone stays on the page, how it’s formatted, and what people do after they read your content. Search engines also look at links coming to the page. The more readable the content is, the more likely you are to have people linking to your content.
So do make sure that your blog has the optimum readability to prevent your readers from exiting and leaving your page before they even read your content. Improving your content readability will not only improve your reader’s reading experience but prove to be beneficial to your overall SEO as well.