In recent studies, 84% of global respondents cited word-of-mouth recommendations as the most trustworthy form of advertising. This peer-to-peer form of advertising may be the greatest, but harnessing its full potential is only now becoming a realization thanks to blockchain technology. Up until now, the...
Ready to cast some of your own GIF magic? There are several helpful apps and websites that allow you to upload your own photos and videos and then crunch the content to generate a GIF. MakeaGif and imgflip are easy-to-use websites that allow you to create...
Social listening, or social media monitoring, is a growing focus for small businesses that are serious about connecting with their customers. That focus centers on taking the massive amount of social media posts from places like Facebook, Twitter, Youtube and even personal blogs and finding...
Your business is a day-to-day-operation. Your customers are completing new transactions on a daily basis. Snapchat is the most in-the-moment app available to connect with your customers that exists today. And 100 million people use it every day. That's 9,000 snaps of photos and videos...
The SXSW Interactive experience brings with it hundreds of sessions, dozens of lounges and thousands of people who simultaneously converge on Austin to hear, play and see the next breakthrough ideas in technology. As a marketing professional that moonlights as a technical specialist, I often find...