Services

  • Website Platform Conversion
  • Full Content Migration and Sweep
  • Page Optimization
  • Citation Building
  • Backlink Building Campaigns
  • SEO Blogging Campaigns

Results Timeline – 12 Months

  • 7,200% Increase in Annual Organic Traffic
  • 3,054% Increase in Keywords Ranked on Google
  • 153% Increase in Online Donations
  • 54% Traffic Sources from Organic Search

Google Page One Results

Central Oklahoma Habitat for Humanity (COHFH) is an affiliate of Habitat International. Through the generosity of businesses, foundations, civic groups and individuals who support efforts with their money and time, COHFH is able to provide affordable housing solutions for limited-come families and individuals. Together with the support from active community members and volunteers, along with aide from financial donations, COHFH has recently celebrated their 1,000th home build.

“We hired Bad Penny Factory to upgrade our website platform for mobility requirements and to increase our online organic exposure. Reliable and dependable – they do what they say they will do and the reports speak for themselves. The results were immediate. We achieved page 1 rankings in search results and our online donation portal saw a jump in engagement, resulting in increased donations to our ReStores which directly funds our organization’s mission.”

Christi Roney • Development Officer, Habitat for Humanity

How We Did It

Oklahoma City Habitat for Humanity (COHFH) recently expanded their operations and sought to match their growth by reaching more online volunteers, ReStore inventory contributors, and financial donors. We quickly implemented a website platform migration and technical SEO improvements as well as aggressive content marketing campaigns to help reach this goal. Within a few months, COHFH received national press and backlinks from Fox News, NBC, and the Business Journal. Our combined technical and creative efforts ultimately resulted in the website’s donation revenue increasing by 153%.

  • We reviewed COHFH’s entire site for SEO opportunities and made improvements across several areas. This included migrating the entire website from Expression Engine (EE) to a mobile-friendly custom WordPress design theme. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
  • We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for COHFH from authoritative websites. Campaigns such as our “Building Communities One Home at a Time” announcement and “Our 900th Home Build” press release successfully earned backlinks and mentions from Fox News, NBC, and the Business Journal, among others. The new WordPress website also includes a self-publishing section which features original and socially shareable online content.

  • Backlinks
  • Relevant Blogging

  • Page Optimization
  • Social Media Integration

  • Press Release Distribution
  • Competitor Analysis

Services

  • Website Platform Conversion
  • Full Content Migration and Sweep
  • Page Optimization
  • Citation Building
  • Backlink Building Campaigns
  • SEO Blogging Campaigns

Results Timeline – 12 Months

  • 7,200% Increase in Annual Organic Traffic
  • 3,054% Increase in Keywords Ranked on Google
  • 153% Increase in Online Donations
  • 54% Traffic Sources from Organic Search

Google Page One Results

Central Oklahoma Habitat for Humanity (COHFH) is an affiliate of Habitat International. Through the generosity of businesses, foundations, civic groups and individuals who support efforts with their money and time, COHFH is able to provide affordable housing solutions for limited-come families and individuals. Together with the support from active community members and volunteers, along with aide from financial donations, COHFH has recently celebrated their 1,000th home build.

“We hired Bad Penny Factory to upgrade our website platform for mobility requirements and to increase our online organic exposure. Reliable and dependable – they do what they say they will do and the reports speak for themselves. The results were immediate. We achieved page 1 rankings in search results and our online donation portal saw a jump in engagement, resulting in increased donations to our ReStores which directly funds our organization’s mission.”

Christi Roney • Development Officer, Habitat for Humanity

How We Did It

Oklahoma City Habitat for Humanity (COHFH) recently expanded their operations and sought to match their growth by reaching more online volunteers, ReStore inventory contributors, and financial donors. We quickly implemented a website platform migration and technical SEO improvements as well as aggressive content marketing campaigns to help reach this goal. Within a few months, COHFH received national press and backlinks from Fox News, NBC, and the Business Journal. Our combined technical and creative efforts ultimately resulted in the website’s donation revenue increasing by 153%.

  • We reviewed COHFH’s entire site for SEO opportunities and made improvements across several areas. This included migrating the entire website from Expression Engine (EE) to a mobile-friendly custom WordPress design theme. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
  • We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for COHFH from authoritative websites. Campaigns such as our “Building Communities One Home at a Time” announcement and “Our 900th Home Build” press release successfully earned backlinks and mentions from Fox News, NBC, and the Business Journal, among others. The new WordPress website also includes a self-publishing section which features original and socially shareable online content.
  • Backlinks
  • Relevant Blogging

  • Page Optimization
  • Social Media Integration

  • Press Release Distribution
  • Competitor Analysis