Google Local Services ads help you advertise to local people searching for your services. These ads appear at the top of the search results and operate similarly to traditional pay-per-click (PPC) ads. When a user conducts a search for a local service, Google generates a list of local businesses that offer that service. The Google Local Services ad appears side by side at the top of the results, followed by the PPC ads and Google Map listings.

People who are searching for your products or services will find your listing immediately, then, by using ad-specific calls-to-action, they will be prompted to contact your business and book your services directly from this ad. It’s important to note that these ads aren’t meant to replace traditional search ads – the goal compliment traditional search ads while putting Google-verified, trustworthy businesses first in local-relevant positions.

These ads aren’t available to every industry or every area, so PPC ads are still important to your overall digital advertising campaign. Currently, Google Local Services ads are available for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.