A digital marketing service that’s growing in demand is voice search optimization (VSO). This service focuses on earning the featured snippet for keywords relevant to your company and audience. While featured snippets appear in regular search results, they’re critical to voice search because voice assistants, like Siri and Amazon Echo, use the featured snippet to answer a voice search. If someone asks, “how often should you clean your gutters,” for example, voice assistants would respond with an answer pulled from your snippet.

We address VSO in all our SEO Programs at Bad Penny Factory.