New social media platforms pop up all the time. It can be hard to keep up, especially if you enjoy online marketing for your business. If you plan on marketing online, you will want to look at your business goals and see how those line up with the social media platforms available.

One of the newer platforms is TikTok. Many people see this site for teens that isn’t useful for marketing. However, Tik Tok offers so much for businesses. Do your customers keep up with new social media platforms like TikTok? If so, it’s worth learning how to use it to your advantage.

What is Tik Tok?

There are many misconceptions about what the platform can offer. The basic idea is that you can post videos up to three minutes long and add music and effects on top of them. By making funny or informative videos, you can attract your desired audience and gain a following for your business.

You can also use hashtags and popular music to gain more views. Tik Tok offers a business page when you create an account. This allows you to utilize Tik Tok’s business options, such as ad space and paying to bump up your videos.

Create the Best Videos

If Tik Tok seems like a good platform for your business, think about the videos you want to create. Use the values of your brand and the knowledge you have about your audience to create videos that represent your business well.

Your videos can introduce yourself, your workers, or even your pets; people go wild for pets. Once you show your audience the human behind the screen, you can make videos that show off your products. People love packaging videos and watching the creation process. Tik Tok can be a great way to show your business behind the scenes and give your customers a better idea of the love and effort you put into your business.

Tik Tok has a range of popular hashtags to get your video more views. You can also create your business hashtag so people can use it to show that they love your products. Utilizing music over your videos can also help with growth. Using popular sounds and music can help you gain viewers and followers.

Connect with Your Audience

Tik Tok gives you the chance to see what your customers are saying in comments, tagged videos, or direct messages. This is a great way to direct any questions and concerns and show your customers you care and want to be there for their needs.

Tik Tok has become one of the most popular social media platforms. If it’s a good fit for your business, learn how to use it to grow your audience and customer base.