In this vast digital world, a carefully designed website is central to succeeding online. Web designs now consist of several variables, including layout, content, graphics, search engine optimization, search engine marketing, and conversion rate optimization. It’s important to remember a well-designed website should be part of your digital and social media marketing strategy. It seems like such a small aspect, but making a meaningful first impression could impact your bottom line.
The standard for website design has evolved past just function or visibility. Now, it’s all about the details that lead to how a user will engage with your brand. From the layout to the colors, each element should work together to improve your digital marketing campaigns.
User Experience
User experience might be the most important element to designing your website. Users expect to easily explore and engage within your website while getting a sense of your brand’s voice and vision. It’s essential to authentically communicate through keywords, messaging, and visuals who your company is, what your company does, and why customers need your product or service.
To ensure the ideal user experience, try setting up A/B testing to see which website designs users engage with most.
Search Engine Optimization
Search engine optimization (SEO) is another critical element of your website. SEO allows your website to appear in search engines like Google, Bing, and Yahoo. For example, sell flower paintings and someone searches’ painting of flowers’. If you have that phrase somewhere on your website or in the page description, the search engine will see your website and present it along with another website that features the term ‘painting of flowers’.
If you don’t have that phrase, you’ve missed an opportunity to be visible to a potential customer. Best SEO practices include researching keywords that your target market may be searching for and updating your website’s copy and links.
Business Branding
With the advancements of web design and web technology, many people no longer trust poorly designed websites. If you have an outdated website, users might unconsciously decide not to trust your brand. It’s essential to build trust with your audience, so that they remain on your site and give your business a chance.
Tracking Data
Users might come to your website from a social media channel or an internet search. When they click on your website, that data is automatically tracked. You’ll be able to track:
- How many people visit your website on a daily, weekly, and monthly basis
- How long visitors interacted with your webpage
- Which pages they clicked on
- Where your audience is location
- How they found your website
- Which search engines were used most frequently to find your website
You can use all of this information to identify your target audience and tweak your marketing strategy to engage with your audience better.
Your web design has a major impact on your entire digital marketing strategy. From website user experience to branding, SEO, and brand messaging your website plays a vital role in how your brand is perceived and received.
