New Sky Productions (NSP) recently expanded their video production operational locations and sought to match their growth by gaining more online exposure in those areas. We quickly implemented technical SEO improvements as well as aggressive content marketing campaigns to help reach this goal. Within a few months, NSP received mentions and backlinks from prominent organizations such as United Way, TED Talks, and SXSW. Our combined technical and creative efforts ultimately resulted in the website’s search exposure increasing by 389%.
We reviewed NSP’s entire site for SEO opportunities and made improvements across several areas. Immediately, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site. Final testing of the page load speed showed a 70% increase for mobile and desktop.
We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for NSP from authoritative websites. Campaigns such as our “One Size Does Not Fit All” content and “Approaching Video Marketing in the Brewery Business” earned backlinks and mentions from United Way, TED Talks, and SXSW, among others. The WordPress website has also been streamlined to prominently feature engaging video project content over static images and copywriting.
The website’s keyword rankings improved across the board and organic traffic climbed significantly for ‘video production nashua’, ‘video production company boston’, and ‘best new video production company’. In December 2017, the company’s website was not ranking for the query ‘videographer’, which had a Monthly Search Volume of about 74,000. By May 2018, its ranking position soared to the top half of the first page.