Services

  • Website Design and Development
  • Page Optimization
  • Citation Building
  • Backlink Building Campaigns
  • Remarketing Campaigns

Results Timeline – 12 Months

  • 11,420% Increase in Annual Organic Traffic
  • 541% Increase in Keywords Ranked on Google
  • 350% Increase in Online Venue Booking Requests
  • 73% Traffic Sources from Organic Search

Awards

  • Gold American Advertising Award
  • International Davey Award

Targeted Referral Traffic

The Historic Farmers Public Market of Oklahoma City first opened its doors on June 16, 1928 on the site of the Delmar Gardens Amusement Park. Since then, its become one of Oklahoma City’s premier event centers – playing host to concerts, antique trade shows, weddings, sporting events, roller derby games and much more.

“We’ve been working with Bad Penny for years and every season they thrill us with the latest design tech! The national website awards are pretty great too. Most recently, we released a new website that heavily focuses on generating leads for venue bookings for weddings, concerts and special events. Since we launched, we’ve seen approximately a 350% increase in online booking requests. Our event calendar is full and we couldn’t be more happy.”
Jody McAnally • CEO, OKC Farmers Public Market

How We Did It

Oklahoma City Farmers Public Market (OKCFPM) recently rebranded their business and sought to match their growth by reaching more online customers. We redesigned their website and immediately initiated technical SEO improvements as well as aggressive content marketing campaigns to help reach this goal. Within a few months, OKCFPM received national press and backlinks from Fox News, The History Channel and WeddingWire. Our combined technical and creative efforts ultimately resulted in the website’s booking revenue increasing by 350%.

  • We audited the existing OKCFPM website for SEO opportunities and scoped improvements across several areas. This new strategy included redesigning the entire website to reflect the new brand with marketing goals refined to capture their target audience. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
  • The new website’s keyword rankings improved across the board and organic traffic climbed significantly for ‘farmers public markets’, ‘okc event venues’ and ‘best okc wedding venues’. Prior to the update, the company’s old website was not fully indexed by search engines and was unable to be featured in the results query ‘venue for wedding’ – which had a Monthly Search Volume of about 201,000. Upon the new website’s launch, okcfarmersmarket.com secured top half page positions on google page 1 results listings. During the first few months of the engagement, OKCFPM’s online booking requests doubled and the trend continued. National awards for okcfarmersmarket.com include an Addy Award for Excellent Website Design and an International Davey Award for Small Business Website Design.

  • Backlinks
  • Paid Directory Listings
  • Page Optimization
  • Social Media Integration

  • Integrated Content Campaigns
  • Competitor Analysis

Services

  • Website Design and Development
  • Page Optimization
  • Citation Building
  • Backlink Building Campaigns
  • Remarketing Campaigns

Results Timeline – 12 Months

  • 11,420% Increase in Annual Organic Traffic
  • 541% Increase in Keywords Ranked on Google
  • 350% Increase in Online Venue Booking Requests
  • 73% Traffic Sources from Organic Search

Awards

  • Gold American Advertising Award
  • International Davey Award

Targeted Referral Traffic

The Historic Farmers Public Market of Oklahoma City first opened its doors on June 16, 1928 on the site of the Delmar Gardens Amusement Park. Since then, its become one of Oklahoma City’s premier event centers – playing host to concerts, antique trade shows, weddings, sporting events, roller derby games and much more.

“We’ve been working with Bad Penny for years and every season they thrill us with the latest design tech! The national website awards are pretty great too. Most recently, we released a new website that heavily focuses on generating leads for venue bookings for weddings, concerts and special events. Since we launched, we’ve seen approximately a 350% increase in online booking requests. Our event calendar is full and we couldn’t be more happy.”
Jody McAnally • CEO, OKC Farmers Public Market

How We Did It

Oklahoma City Farmers Public Market (OKCFPM) recently rebranded their business and sought to match their growth by reaching more online customers. We redesigned their website and immediately initiated technical SEO improvements as well as aggressive content marketing campaigns to help reach this goal. Within a few months, OKCFPM received national press and backlinks from Fox News, The History Channel and WeddingWire. Our combined technical and creative efforts ultimately resulted in the website’s booking revenue increasing by 350%.

  • We reviewed OKCFPM’s entire site for SEO opportunities and made improvements across several areas. This included redesigning the entire website to reflect the new brand and their refined target audience. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
  • The website’s keyword rankings improved across the board and organic traffic climbed significantly for ‘farmers public markets’, ‘okc event venues’ and ‘best okc wedding venues’. Prior to the update, the company’s old website was not fully indexed by search engines and was unable to be featured in the results query ‘venue for wedding’ – which had a Monthly Search Volume of about 201,000. Upon the new website’s launch, okcfarmersmarket.com secured top half page positions on google page 1 results listings. During the first few months of the engagement, OKCFPM’s online booking requests doubled and the trend continued. National awards for okcfarmersmarket.com include an Addy Award for Excellent Website Design and an International Davey Award for Small Business Website Design.
  • Backlinks
  • Paid Directory Listings
  • Page Optimization
  • Social Media Integration

  • Integrated Content Campaigns
  • Competitor Analysis