Oklahoma City Farmers Public Market (OKCFPM) recently rebranded their business and sought to match their growth by reaching more online customers. We redesigned their website and immediately initiated technical SEO improvements as well as aggressive content marketing campaigns to help reach this goal. Within a few months, OKCFPM received national press and backlinks from Fox News, The History Channel, and WeddingWire. Our combined technical and creative efforts ultimately resulted in the website’s booking revenue increasing by 274%.
We reviewed OKCFPM’s entire site for SEO opportunities and made improvements across several areas. This included redesigning the entire website to reflect business’s new brand and their target audience. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for OKCFPM from authoritative websites. Campaigns such as our “Setting The Table” content and “Fourth Fridays” announcement successfully earned backlinks and mentions from Fox News, The History Channel, and WeddingWire, among others. The new website also includes a self-publishing section which features original and socially shareable online content.
The website’s keyword rankings improved across the board and organic traffic climbed significantly for ‘farmers public markets, ‘okc event venues, and ‘best okc wedding venues’. In November 2016, the company’s website was not fully indexed by search engines and was not ranking for the query ‘venue for wedding’, which had a Monthly Search Volume of about 201,000. By February 2017, its ranking position soared to the top half of the first page following the release of the new website. During the first few months of the engagement, OKCFPM’s online booking requests doubled and the trend continued. OKCFarmersMarket.com also received a 2018 Addy Award for Excellent Website Design.