Services
- Lead Generation
- Page Optimization
- Citation Building
- Backlink Building Campaigns
- SEO Blogging Campaigns
- National Press Releases
Results Timeline – 12 Months
- 442% Increase in Keywords Ranked on Google
- 450% Increase for Online Quote Requests
- 58% Traffic Sources from Organic Search
- 64% Increase in Unique Pageviews
Lead Generation
OrderMatic Corporation sits at the intersection of manufacturing and technology. This unique position allows OrderMatic to design and develop solutions that enhance the customer experience in new and innovative ways. OrderMatic provides turnkey contract manufacturing services by leveraging assembly line methodologies to produce high volume, low cost products. The company also specializes in developing drive thru and drive in products and accessories for quick service restaurants, retail merchants, and sports and entertainment venues. For over 60 years, OrderMatic has provided turnkey contract manufacturing services nationwide.
“We’ve been working with the Bad Penny team since 2017. Their level of creativity and professionalism are unmatched. They consistently deliver quality work, hit our tight deadlines and always impress us with their vast knowledge of brand development and SEO strategy. I highly recommend their services and continue to thoroughly enjoy our partnership!”
How We Did It
OrderMatic Corporation (OMC) engaged Bad Penny Factory during a brand transitional phase which involved a massive awareness campaign to boost exposure and recognition. OMC sought marketing to support their new name and company culture announcement as well as their newly expanded product line. We quickly designed a new website and implemented aggressive technical SEO tactics as well as robust content marketing campaigns to help reach this goal. Within a few weeks, OMC received national press exposure from Yahoo! Finance, CNN, Fox News, NBC, and the Business Journal. And, in just a few months, OMC’s search exposure efforts ultimately resulted page 1 search results rankings for “drive thru restaurant equipment”, “drive-thru signage” and “drive thru menu boards.”
- We configured OMC’s entire site for SEO opportunities and made improvements across several areas. We began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local and national business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for OMC from authoritative websites. Campaigns such as our “OrderMatic Corporation is American Made” announcement and “OrderMatic Serves Up Drive Thru Solutions for Braum’s Ice Cream and Dairy Stores” press release successfully earned backlinks and mentions from News 9, Fox News, NBC, and the Business Journal, among others. OMC’s website also includes a self-publishing section which features original and socially shareable content, with new content posted regularly and disbursed.
Recently, we expanded OMC’s product line exposure through Google Business Listings and Amazon.
- Backlinks
Relevant Blogging
- Page Optimization
Social Media Integration
- Press Release Distribution
Competitor Analysis
Services
- Lead Generation
- Page Optimization
- Citation Building
- Backlink Building Campaigns
- SEO Blogging Campaigns
- National Press Releases
Results Timeline – 12 Months
- 442% Increase in Keywords Ranked on Google
- 450% Increase for Online Quote Requests
- 58% Traffic Sources from Organic Search
- 64% Increase in Unique Pageviews
Lead Generation
OrderMatic Corporation sits at the intersection of manufacturing and technology. This unique position allows OrderMatic to design and develop solutions that enhance the customer experience in new and innovative ways. OrderMatic provides turnkey contract manufacturing services by leveraging assembly line methodologies to produce high volume, low cost products. The company also specializes in developing drive thru and drive in products and accessories for quick service restaurants, retail merchants, and sports and entertainment venues. For over 60 years, OrderMatic has provided turnkey contract manufacturing services nationwide.
“We’ve been working with the Bad Penny team since 2017. Their level of creativity and professionalism are unmatched. They consistently deliver quality work, hit our tight deadlines and always impress us with their vast knowledge of brand development and SEO strategy. I highly recommend their services and continue to thoroughly enjoy our partnership!”
How We Did It
OrderMatic Corporation (OMC) engaged Bad Penny Factory during a brand transitional phase which involved a massive awareness campaign to boost exposure and recognition. OMC sought marketing to support their new name and company culture announcement as well as their newly expanded product line. We quickly designed a new website and implemented aggressive technical SEO tactics as well as robust content marketing campaigns to help reach this goal. Within a few weeks, OMC received national press exposure from Yahoo! Finance, CNN, Fox News, NBC, and the Business Journal. And, in just a few months, OMC’s search exposure efforts ultimately resulted page 1 search results rankings for “drive thru restaurant equipment”, “drive-thru signage” and “drive thru menu boards.”
- We configured OMC’s entire site for SEO opportunities and made improvements across several areas. We began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local and national business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site.
We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for OMC from authoritative websites. Campaigns such as our “OrderMatic Corporation is American Made” announcement and “OrderMatic Serves Up Drive Thru Solutions for Braum’s Ice Cream and Dairy Stores” press release successfully earned backlinks and mentions from News 9, Fox News, NBC, and the Business Journal, among others. OMC’s website also includes a self-publishing section which features original and socially shareable content, with new content posted regularly and disbursed.
Recently, we expanded OMC’s product line exposure through Google Business Listings and Amazon.
- Backlinks
Relevant Blogging
- Page Optimization
Social Media Integration
- Press Release Distribution
Competitor Analysis