OrderMatic Corporation (OMC) recently expanded their product lines and sought to match their growth by reaching more online customers. We quickly implemented a technical SEO improvements and lead generation forms as well as aggressive content marketing campaigns that included an Amazon Shop to help reach this goal. Within a few months, OMC received national press and backlinks from ABC, CBS, Financial Content, and the Daily Herald. Our combined technical and creative efforts ultimately resulted in the website’s lead generation increasing by 164%.
We reviewed OMC’s entire site for SEO opportunities and made improvements across several areas. Immediately, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and implementing local business schema markup. Additionally, we compressed images and enabled browser caching to maximize the page load speed of the site. To support the OMC Sale Team, we added lead generation forms to the website as well as Live Chat interactive technology.
We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for OMC from authoritative websites. Campaigns such as our “OrderMatic Corporation Is American Made” announcement and “OrderMatic Serves Up Drive Thru Solutions for Braum’s Ice Cream and Dairy Stores” press release successfully earned backlinks and mentions from ABC, CBS, Financial Content, and the Daily Herald, among others. The website also includes a self-publishing section which features original and socially shareable online content. A fully stocked Amazon Shop was also created to facilitate online sales and boost brand recognition to a wider, national audience.
The website’s keyword rankings improved across the board and organic traffic climbed significantly for ‘drive thru menu boards’, ‘drive thru canopy’, ‘drive thru awning’ and other inventory items. In August 2016, the company’s website was not was not ranking for the query ‘menu board’, which had a Monthly Search Volume of about 10,000. By February 2017, its ranking position soared to the top half of the first page. During the first few months of the engagement, OMC’s online lead generation resulted in a 40-store production contract and tripled targeted prospecting.