Services

  • Website Design and Development
  • Paid Advertising Campaigns
  • Page Optimization
  • Citation Building
  • Backlink Building Campaigns
  • SEO Blogging Campaigns

Results Timeline – 90 Days

  • 617% Increase in Keywords Ranked on Google
  • 3,550% Increase in Online Traffic
  • 64% Traffic Sources from Organic Search
  • $0.13 Average Cost Per Result

Awards

  • International Davey Award
  • Muse Creative Award

Product and Service Promotions

Orthodontic Associates specializes in the diagnosis, prevention and treatment of dental and facial irregularities to improve oral health and whole-body health. Orthodontic Associates a Top Invisalign Provider, recognized as a distinguished practice and positioned in the top 1% of Invisalign providers worldwide. Serving orthodontic patients near Oklahoma City and Edmond, Orthodontic Associates provides beautiful, healthy smiles to kids, teens and adults using the highest quality, modern orthodontic treatments available.

“Just an amazing team! We are a fast-paced practice and Bad Penny Factory is consistently fantastic with quality and volume of content and project communications. This team knows how to support a growing business. We can always count on them to maintain our high brand standards and to ensure tasks are completed in a timely manner. We appreciate them!”
Rachel Bohanan • Marketing Manager, Orthodontic Associates

How We Did It

Orthodontic Associates is a well-known local orthodontic practice with a long and distinguished reputation. With their continued expansion, Orthodontic Associates sought to match their growth by releasing a new website, prepped and ready for SEO and PPC integrations. We quickly designed, developed and released a new website platform to accommodate their online campaigns and content goals. The new website guides users through product and service offerings with brightly styled, custom illustrations, photography and light-hearted copy. Post launch, we provided additional website enhancements with the add-ons of a live chat feature and virtual appointment feature. Within a few months, Orthodontic Associates has seen a 310% increase in organic social signals, 460% increase in syndicated content, and for the first time ever, Orthodontic Associates has even outpaced some of the biggest global brands, including Colgate, in Alexa Traffic Rankings.

  • We audited the existing Orthodontic Associates’ website for SEO opportunities and scoped improvements across several areas. This new strategy included designing and developing an entirely new website on a mobile-friendly custom WordPress design theme. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and compressed images and enabled browser caching to maximize the page load speed of the site.
  • We supplemented our technical efforts by creating and deploying content campaigns to obtain links for Orthodontic Associates from authoritative websites. The new WordPress website also includes a self-publishing section which features original and socially shareable online content. Additionally, we integrated several interactive elements, such as the Live Chat and Virtual Consults features, to boost user engagement.
  • With the recent release of cross-promotional Facebook Business ad campaigns for SmileView, Smile Essentials and Invisalign Treatments, Orthodontic Associates has rapidly expanded its brand reach by 750%+ per month – achieved with a low-cost $0.13 cost per result to yield a high-net traffic reach.
  • Backlinks
  • Relevant Blogging

  • Page Optimization
  • Social Media Integration

  • Paid Advertising
  • Competitor Analysis

Services

  • Website Design and Development
  • Paid Advertising Campaigns
  • Page Optimization
  • Citation Building
  • Backlink Building Campaigns
  • SEO Blogging Campaigns

Results Timeline – 90 Days

  • 617% Increase in Keywords Ranked on Google
  • 3,550% Increase in Online Traffic
  • 64% Traffic Sources from Organic Search
  • $0.13 Average Cost Per Result

Awards

  • International Davey Award
  • Muse Creative Award

Product and Service Promotions

Orthodontic Associates specializes in the diagnosis, prevention and treatment of dental and facial irregularities to improve oral health and whole-body health. Orthodontic Associates a Top Invisalign Provider, recognized as a distinguished practice and positioned in the top 1% of Invisalign providers worldwide. Serving orthodontic patients near Oklahoma City and Edmond, Orthodontic Associates provides beautiful, healthy smiles to kids, teens and adults using the highest quality, modern orthodontic treatments available.

“Just an amazing team! We are a fast-paced practice and Bad Penny Factory is consistently fantastic with quality and volume of content and project communications. This team knows how to support a growing business. We can always count on them to maintain our high brand standards and to ensure tasks are completed in a timely manner. We appreciate them!”
Rachel Bohanan • Marketing Manager, Orthodontic Associates

How We Did It

Orthodontic Associates is a well-known local orthodontic practice with a long and distinguished reputation. With their continued expansion, Orthodontic Associates sought to match their growth by releasing a new website, prepped and ready for SEO and PPC integrations. We quickly designed, developed and released a new website platform to accommodate their online campaigns and content goals. The new website guides users through product and service offerings with brightly styled, custom illustrations, photography and light-hearted copy. Post launch, we provided additional website enhancements with the add-ons of a live chat feature and virtual appointment feature. Within a few months, Orthodontic Associates has seen a 310% increase in organic social signals, 460% increase in syndicated content, and for the first time ever, Orthodontic Associates has even outpaced some of the biggest global brands, including Colgate, in Alexa Traffic Rankings.

  • We audited the existing Orthodontic Associates’ website for SEO opportunities and scoped improvements across several areas. This new strategy included designing and developing an entirely new website on a mobile-friendly custom WordPress design theme. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and compressed images and enabled browser caching to maximize the page load speed of the site.
  • We supplemented our technical efforts by creating and deploying content campaigns to obtain links for Orthodontic Associates from authoritative websites. The new WordPress website also includes a self-publishing section which features original and socially shareable online content. Additionally, we integrated several interactive elements, such as the Live Chat and Virtual Consults features, to boost user engagement.
  • With the recent release of cross-promotional Facebook Business ad campaigns for SmileView, Smile Essentials and Invisalign Treatments, Orthodontic Associates has rapidly expanded its brand reach by 750%+ per month – achieved with a low-cost $0.13 cost per result to yield a high-net traffic reach.
  • Backlinks
  • Relevant Blogging

  • Page Optimization
  • Social Media Integration

  • Paid Advertising
  • Competitor Analysis