Services

  • Website Design and Development
  • Page Optimization
  • Backlink Building Campaigns
  • SEO Blogging Campaigns
  • Paid Advertising Campaigns

Results Timeline – 90 Days

  • 3,576% Increase in Organic Traffic
  • 863% Increase in Keywords Ranked on Google
  • 464% Increase in Organic Clicks
  • 675% Increase in Free Trial Requests

Awards

  • Communicator Distinction Award
  • Muse Creative Award

Free Trial Promotions

Osiris Software was built for funeral directors by funeral directors. Osiris is the software solution and exclusive product of the parent company, Funeral Directors Resource, with insights provided by the accounting firm, Ludlum & Mannen. Osiris continues be the unmatched solution for death care management software by delivering premium services and support to funeral homes, cemetery and crematory service providers across the United States and Canada.

“Our experience with Bad Penny Factory has been amazing from start to finish. We’re a SAAS business selling software across the US and Canada, and we engaged Bad Penny for management of our digital marketing and social media presence. We’ve been blown away at every step of the process, and our new website that surpasses all of our expectations. Everything from their finesse with words and marketing tone to their beautiful graphic and visual work – we keep finding new things every day to be impressed by.”

Ben Adams • Shareholder, Osiris Software

How We Did It

Osiris Software has recently expanded their operations and sought to match their growth by reaching more online prospects through the promotion and registration of their 30-day free software trial program. We quickly designed, developed and released a new website platform to guide users through an easy-to-use free trial signup process while also highlighting the business and tiered service offerings. Within a few months, Osiris has seen a 220% increase in organic social signals, 400% increase in syndicated content, and for the first time ever, Osiris Software has outpaced its biggest competitors in both ranking keywords and organic clicks.

  • We audited the existing Osiris Software website for SEO opportunities and scoped improvements across several areas. This new strategy included designing and developing an entirely new website on a mobile-friendly custom WordPress design theme. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and compressed images and enabled browser caching to maximize the page load speed of the site.

  • We supplemented our technical efforts by creating and deploying content campaigns to obtain links for Osiris Software from authoritative websites. The new WordPress website also includes a self-publishing section which features original and socially shareable online content. Additionally, we automated several online registration forms to capture lead information and to initiate the install of Osiris Software’s promotional free trial program.

  • With the recent release of cross-promotional AdWords and Facebook Business ad campaigns, Osiris Software has rapidly expanded its account creations by 800%+ per month with completed free trial signups increasing to 675%+ and rising.

  • Backlinks
  • Relevant Blogging

  • Page Optimization
  • Social Media Integration

  • Paid Advertising

  • Competitor Analysis

Services

  • Website Design and Development
  • Page Optimization
  • Backlink Building Campaigns
  • SEO Blogging Campaigns
  • Paid Advertising Campaigns

Results Timeline – 90 Days

  • 3,576% Increase in Organic Traffic
  • 863% Increase in Keywords Ranked on Google
  • 464% Increase in Organic Clicks
  • 675% Increase in Free Trial Requests

Awards

  • Communicator Distinction Award
  • Muse Creative Award

Free Trial Promotions

Osiris Software was built for funeral directors by funeral directors. Osiris is the software solution and exclusive product of the parent company, Funeral Directors Resource, with insights provided by the accounting firm, Ludlum & Mannen. Osiris continues be the unmatched solution for death care management software by delivering premium services and support to funeral homes, cemetery and crematory service providers across the United States and Canada.

“Our experience with Bad Penny Factory has been amazing from start to finish. We’re a SAAS business selling software across the US and Canada, and we engaged Bad Penny for management of our digital marketing and social media presence. We’ve been blown away at every step of the process, and our new website that surpasses all of our expectations. Everything from their finesse with words and marketing tone to their beautiful graphic and visual work – we keep finding new things every day to be impressed by.”

Ben Adams • Shareholder, Osiris Software

How We Did It

Osiris Software has recently expanded their operations and sought to match their growth by reaching more online prospects through the promotion and registration of their 30-day free software trial program. We quickly designed, developed and released a new website platform to guide users through an easy-to-use free trial signup process while also highlighting the business and tiered service offerings. Within a few months, Osiris has seen a 220% increase in organic social signals, 400% increase in syndicated content, and for the first time ever, Osiris Software has outpaced its biggest competitors in both ranking keywords and organic clicks.

  • We reviewed Osiris Software’s entire site for SEO opportunities and made improvements across several areas. This included designing and developing an entire new website on a mobile-friendly custom WordPress design theme. Once the new website was deployed, we began optimizing title tags and meta descriptions for striking distance keywords, improving site copy, internal linking, and compressed images and enabled browser caching to maximize the page load speed of the site.
  • We supplemented our technical efforts by creating and launching engaging content campaigns to obtain links for Osiris Software from authoritative websites. The new WordPress website also includes a self-publishing section which features original and socially shareable online content. Additionally, we automated several online registration forms to capture lead information and to initiate the install of Osiris Software’s promotional free trial program.
  • With the recent release of cross-promotional AdWords and Facebook Business ad campaigns, Osiris Software has rapidly expanded its account creations by 800%+ per month with completed free trial signups increasing to 675%+ and rising.
  • Backlinks
  • Relevant Blogging

  • Page Optimization
  • Social Media Integration

  • Paid Advertising

  • Competitor Analysis