FAQs Archive - Top AI Digital Marketing

Q: What are Google Local Services ads?

Google Local Services ads help you advertise to local people searching for your services. These ads appear at the top of the search results and operate similarly to traditional pay-per-click (PPC) ads. When a user conducts a search for a local service, Google generates a list of local businesses that offer that service. The Google Local Services ad appears side by side at the top of the results, followed by the PPC ads and Google Map listings. People who are searching for your products or services will find your listing immediately, then, by using ad-specific calls-to-action, they will be prompted to contact your business and book your services directly from this ad. It’s important to note that these ads aren’t meant to replace traditional search ads - the goal compliment traditional search ads while putting Google-verified, trustworthy businesses first in local-relevant positions. These ads aren’t available to every industry or every area, so PPC ads are still important to your overall digital advertising campaign. Currently, Google Local Services ads are available for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, and the like.

Q: What is voice search optimization?

A digital marketing service that’s growing in demand is voice search optimization (VSO). This service focuses on earning the featured snippet for keywords relevant to your company and audience. While featured snippets appear in regular search results, they’re critical to voice search because voice assistants, like Siri and Amazon Echo, use the featured snippet to answer a voice search. If someone asks, “how often should you clean your gutters,” for example, voice assistants would respond with an answer pulled from your snippet. We address VSO in all our SEO Programs at Bad Penny Factory.

Q: Will you train me on your services so I can perform them for myself?

Our clients do benefit from conversational insights as our partnership allows us to regularly discuss marketing goals and the tactics we use to achieve those goals - so will you learn something while working with us? Heck yes! However, if you are looking for tutorials or programs so you can run your own marketing campaigns, we highly encourage seeking out coaches and classes that specialize in those areas you'd like to learn for yourself. Think on this: Would you walk into your local bake shop and tell the baker that, while you love his house bread, you don't want to pay for it and instead, you would like him to take you back to his kitchen so he can walk you through his family's recipe for free? Surely not.

Q: Do you take ad hoc requests?

No, we do not offer support for one-time requests. Our clients and partners benefit from access to dedicated resources and daily account management, so, in order to provide them with our high-level of service, we just do not accept ad hoc requests, or single order "fixes", from folks who are not enrolled in an active retainer agreement. If you're looking for a quick website repair or a patch to your current digital environment, we can suggest checking out websites like freelancer.com.

Q: Do you create graphics for print and digital?

We love to doodle and get how important it is to stay brand consistent with your designs, so whether you are just starting out or already have a full brand book in hand, we can help. We include graphics in our website and ad creation services but folks do take advantage of our talented artists and opt for additional graphic services for galas and events, trade shows, retail signage, social posts and more. If you know you will need graphic support this year, just give us a hollar and we can build out the hours in one of our retainer agreements.

Q: Will you blog for me?

Yes! We understood early on that content creation does wonders for your SEO and online reach. We ghostwrite for many of our clients and they love it! Our writers cover many verticals from nonprofits to aerospace engineering. We write the blogs for you and then post them your website and social media channels. We keep the content coming so you can say goodbye to writer's block.

Q: I just need a single poster designed, can I order just that piece?

While we love making stuff pretty, unless you are an existing client, we must sadly pass on these types of requests. If ongoing design services are something you need, we do offer graphics and print work with our retainers. But, if ad hoc requests are your thing, there are many great freelancers on the market and we totally support folks seeking out these single project needs on websites like Fiverr . Happy hunting!

Q: What are your retainer commitments?

We offer 9, 12 and 18-month retainers to our clients. Retainers can range from just 9 months of SEO Services to 18 months with a full suite of support programs that can include a new website, website management, graphics and ad copy creation, social media management and more. We choose the services together and build a retainer package that will work best for you and your business.

Q: Do you provide single project services?

With the exception of website projects, we work off a traditional retainer system. This means, once we partner with you, we work alongside you each month to manage your online marketing needs as well as all those little tidbits that can pop up at random. We're a white glove service team and to ensure we provide the best customer service on the market along with kickass marketing support, we only take on clients who are ready to dig in their heels to make things happen.

Q: Do you offer Press Release creation and national distribution?

Yes, yes we do. We're big fans of press releases and see them as not only a great way to announce to media outlets the release of something new, but also as a way to boost existing SEO and PPC services. When thoughtfully planned, press releases can be written and released to compliment marketing efforts already in place for your business. We will work with you to draft and target the content and then, after multiple scans from our editors, we will distribute your release either nationally or globally - depending on your audience. Our releases are picked up by CNN, Fox, Yahoo Finance, NBC, The Wall Street Journal and more!