While marketing has shifted into the virtual world, it is vital to utilize every bit of it for your small business. Some businesses use social media as their only source of exposure. Social media is a great way to stay relevant and visible, but it isn’t the only option. Websites were the first form of digital marketing, and they are still a great way of growing a business.
Creating a website that stands out and keeps your audience interested can make a big difference in your sales. It’s an excellent platform for your business and products.
Create a Rewards Program
One option to entice customers is a rewards program. Receiving extra rewards for making purchases prompts customers to leave positive reviews and purchase again in the future.
A call to action is an essential part of a rewards program. For example, a button on your website entices potential customers to subscribe to a newsletter or follow you on social media. These options allow your audience to receive notifications about new products, sales, or personal. The possibility of discounts, gifts with purchase, and other benefits, shows your audience you appreciate them.
Make it Easy
With all the details involved, creating a website can be overwhelming. The main thing to consider is user experience. If your site is hard to read, too busy or has a poor brand representation, it is unlikely you will get return customers.
Your website should be easy to use and read from a computer or mobile device. Plan your page layouts. Using crisp photos, typography that is easy to read, and leaving plenty of room around those elements will help your audience navigate your website. White space is your friend!
Information Hierarchy
Your website can host a variety of content. Make sure you feature essential information first. When customers visit your site, they want to see what’s new. Whether it’s fresh products, short-term deals, or recent blog posts, don’t forget to prioritize new content.
Keeping the most important newest information at the top of your site will encourage customers to revisit it later. Proper digital marketing skills like SEO, landing pages, or ads on other websites lead more people to your website. The appropriate use of those skills and a well-maintained website can be the perfect combination to get and keep traffic coming.
Having a website and a social media presence doesn’t have to strain your resources. There are some great ways to use your website to attract an audience and grow your business.
