Facebook is known for its ads and pay-per-click offers for businesses. One of the forgotten traits of Facebook is Facebook business Pages, where a company can create a whole Page for themselves and get in direct contact with their audience. If used right, these Pages can be gold mines for companies and community outreach.
Utilizing a Facebook business Page is critical in turning neutral customers into paying ones. But it comes with many small details and pieces to help you reach your desired market. Using it properly can be a great way to raise your traffic and meet your goals.
Would You Care About It?
One of the first things you should consider before posting on your Page should be “Would I care?”. If you saw a similar post, would you stop and read it? If you wouldn’t, reword it and add something eye-catching to get people commenting or reacting.
Look For Your Audience
When you start your business Page, you want to reach possible buyers. To help your Page grow, you can connect the Page with a location and other businesses around to increase name recognition. From there, when you add pages or people, see if they are people in your target audience. Adding pages and follow requests at random can lead to false traffic, leaving you wondering why you have a large following but no interaction.
An extra step to this strategic marketing plan is choosing the specific audience for your post, whether it is a call to action or video. There is a crosshair button by the others like Feeling and Location. With this crosshair button, you can choose who you want to see the post. That way, you are getting the interaction that will be helpful.
Call To Action Buttons
When you are making or editing your business Page, you will come across call-to-action buttons. For example, Call Now, Like Page, Get Directions, and Sign Up. With these buttons, you have a direct way for people to connect with you and share their needs.
What You Post
Posting things that add variety to your Page and keep the audience interested is very important. You can post videos, links, pictures, Boomerangs, text graphics, and text posts on your Page. It is vital to utilize all of those options to keep it exciting and keep your Page from seeming dry.
Call to action posts are a great way to get that interaction from your audience. Asking them questions, asking them to react to your post, or sending them to your website are great ways to show people what you have to offer.
Facebook can be a glorious opportunity for many businesses, and using their business Pages may be the perfect way to get your product in front of your audience.